Snippet Sentrya case study
Marketing site · Series B positioning

Snippet Sentry

Make a compliance product look like the category leader — before the round that says it is.

Snippet Sentry captures and archives mobile-messaging data for regulated firms — vital, and invisible. Heading into Series B in a crowded field, the marketing site had to do what the product couldn’t show on its own: read instantly as the market leader. I overhauled it end to end, and made motion do the differentiating.

snippet sentry · series B site — the capture animation
Marketing-site designMotion & animationFigma → Webflow buildBrand differentiationSnippet Sentry
01The problem

Sell the invisible, ahead of the raise.

Message capture and archiving is the kind of product you never see working — which makes it hard to make it feellike much. With a Series B on the horizon and competitors saying similar things, the site couldn’t just list features. It had to project category leadership at a glance, to investors and buyers alike.

When the product is invisible, the site is the proof it works.
02The move

Differentiate with motion.

The lever was animation. I built custom animations in After Effects— the lock-and-cloud “capture” motion in the hero, and illustrated section moments — and shipped them as lightweight Lottiefiles in Webflow. It turned an abstract idea (every message, captured) into something you could watch happen, and gave the brand a premium, deliberate feel competitors couldn’t match with static screens.

After Effects → Lottie

Rich custom motion, delivered as small, performant vector animations.

Show the capture

The hero animation makes the invisible core promise visible in a beat.

Premium by feel

Motion signaled a market leader before a single feature was read.

Message capture
Every app’s messages stream into one secure, locked archive.
98% coverage
The phone ringed by every channel SnippetSentry captures.
Why it wins
The value pillars, animated — motion doing the persuading.

The real After Effects → Lottie animations from the shipped site, playing live — embedded straight from the Webflow export, not re-drawn.

03The finished site

One scroll, leader to close.

The homepage carries a nervous, high-consideration buyer from promise to proof — one scroll, six beats, leader to close:

Capture herothe animation, up top
Credibility“Supporting the Big Four”
Test-drivea plain, try-it flow
Why switchthe reasons to move
Social proofwho already trusts it
Final CTAa confident close
snippet sentry · series B site — full homepage
Snippet Sentry
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Capture Every Message

Mobile Compliance is Hard – SnippetSentry is Easy

Try Text Capture Now →
Trusted by leading firms

These messaging apps dominate 98% of the market. SnippetSentry has you covered.

SMS, iMessage, WhatsApp, WeChat and more — captured natively, archived immutably, and ready for whoever comes asking.

Contact a Compliance Specialist

Simplified Compliance

Modern Communications
Meet clients where they already are — text and chat — without opening a compliance gap.
Compliance in Minutes
Stand up capture and archiving in minutes, not a quarter-long IT project.
No Change to User Behaviour
People keep using the apps they know. Capture happens quietly in the background.

Organizations That Trust Us

“SnippetSentry significantly reduced our off-channel communications risk — and did it without slowing down how our advisors actually talk to clients.”
Bruce Roberts
CEO, Carolina Financial Group
Carolina Financial Group

Why SnippetSentry?

Organizational Compliance
Meet FINRA, SEC and GDPR record-keeping obligations across every channel.
Future-Proof
New apps and channels are added as the market moves — you never fall behind.
Low Touch Admin
Minimal setup and near-zero ongoing overhead for your IT and compliance teams.
Complete Record
An immutable, tamper-proof archive of every message — searchable and export-ready.

Get on the Record

Let us show you how to protect your mobile communication data.

Try Text Capture Now →
Snippet Sentry

SnippetSentry delivers a comprehensive, secure mobile-communications capture and archiving service for regulated organizations.

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GDPRISO 27001AICPA SOC

The finished Series B homepage, rebuilt faithfully from the Webflow build — real palette, real copy, and all three After Effects → Lottie animations embedded and playing.

Build quality

A pixel-perfect Figma → Webflow implementation: the finished site matched the comps exactly, animations included — no fidelity lost between design and live. (This case-study recreation embeds those same exported Lottie files directly.)

Results

Positioned as the leader, going into the raise.

Series B

Positioned the company as market leader heading into the round.

+23%

Engagement lift attributed to the custom animations.

Pixel-perfect

Figma comps shipped to Webflow with no loss of fidelity.

The Series-B positioning and the ~23% engagement lift are as reported for the engagement — I present them as stated outcomes, not independently measured here.

What I carry forward

For an invisible product, the site is the demo.

You can’t screenshot “every message, captured.” So the marketing site had to perform the value — motion carrying the promise, craft carrying the credibility. Getting a compliance product to feel like a leader isn’t decoration; going into a raise, it’s the pitch.