Research & Discovery
Research-led work: usability, journey mapping, and discovery that moved real numbers.
Leading the usability work for a SharePoint 2013 pilot when the platform was barely a month old — turning a content-heavy team's portal into a working site and a repeatable migration blueprint.
UX research behind the personal-loan prequalification revamp — moderated testing plus a 100-respondent preference test on a flow where ~65% of people receive no offers at all.
Coming in for the final three days of an agency pitch to pressure-test a locked visual concept — the Smart Square — from the user's side and make it defensible.
Founding design on a Zero Trust identity startup built atop the open-source SPIFFE/SPIRE frameworks — the adoption research, the SPIFFE.io web experience, and the self-service product that turned a command-line engine into an HPE acquisition.